THE ICONIC
The brief was to reposition THE ICONIC as a bold and diverse fashion retailer, within a saturated market flooded with uniformity. “Got you Looking” evolved into a eye-catching, thumb stopping campaign, designed to stop Australians in their tracks while showcasing the diversity of products available on their website.
This campaign stretched over video, cinema, OOH and high impact display placements.
Plus an entire takeover of THE ICONIC’s website and app interface.
The Treasure Hunt
A proactive idea that became a reality – although made in-house – The Treasure Hunt was proposed as part of a pitch process, with clues dropped on social media. Resulting in record sales as part of the Got You Looking campaign.
